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WOTY 2014: Swatch Sistem51

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Joint Winner. Innovative Watches of the Year 2014.

Swatch was the brand that made sense of the Quartz Crisis and turned it to its advantage with a Swiss-made disposable, plastic quartz watch with just 51 components.

Since its launch in 1983 the Hayek family-controlled brand has turned into the highest volume producer of watches in the world, a group that has used its considerable influence to establish the mechanical watch as a luxury product rather than merely a high-quality product.

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Things came full circle last year when Swatch announced its development of a sealed, simplified mechanical automatic watch with just 51 components that could be produced on an entirely mechanised production line.

The Sistem51 made it into shops this year costing just £108 in the UK. The concept made Sistem51 a horological milestone while strong design made it one of the most bankable watches we can think of.

Tags : hayekInnovative WatchesInnovative Watches of the Year 2014sistem51swatchwatches of the yearwatches of the year 2014watchprowotywoty 2014
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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