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WOTY 2014: SevenFriday M2-1

Highly Commended. Trendsetting Watches of the Year 2014.

Daniel Niederer’s weekend watch concept has spread like wildfire using social media and its outrageous design concepts to create a massive stir in the watch world.

It’s a two pronged concept seeking to appeal to both a young market and buyers in search of a second watch. The latest M-Series design is perhaps even less legible than the debut P-series but, let’s face it, with SevenFriday displaying the time comes in a close second or even third behind being eye-catching and giving the sense of complication.

Traditional watch hands have been disposed of entirely with the M2-1 using concentric hour, minute and second dials and line markers to indicate the time. Bare steel, a swathe of black PVD and copper coloured time surfaces create an industrial look inspired by commercial jet engines.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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