WOTY 2014: Ice-Watch Ice-Polo

Highly Commended. Fashion Watches of the Year 2014.

Ice-Watch is a brand that doesn’t ignore the importance of offering potential customers the widest possible range.

With some brands, especially when those dreaded SKU trays come out at Basel, it can become an exercise in mundanity but Ice-Watch could never be accused of being boring. Bold, brash and colourful; the Belgian brand has an easy, authentic charm.

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The latest addition to the Ice-Watch range is Polo, which has clearly been inspired by the casual trend of wearing Rolex Submariners on NATO straps. Ice-Watch enlivens the look with a host of garish colour combinations that guarantees a presence on the wrist and a Miyota quartz movement that allows for impulse-buy pricing.

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