WOTY 2012: TW Steel Kelly Rowland CEO Tech Pink

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Earlier this year WatchPro unveiled its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

One of the highly commended watches in the Ladies Watch of the Year category was this TW Steel Kelly Rowland CEO Tech Pink.

The collaboration with TW Steel and Kelly Rowland has been one of the most talked about watch partnerships of the past 12 months, marking a new era of women’s fashion watch that crosses over between mainstream commerciability and brand quality.

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Both retailers and consumers have been anticipating the popstar’s collection and it hasn’t disappointed.

The sandblasted PVD rose gold case of the CEO Tech is clean and contemporary while the baguette-cut pink zirconia stones give the watch that feminine quality that could only come from the world famous R’n’B singer and X Factor judge.

And the final flourish? Rowland’s seal of approval through her signature, which decorates the caseback.

To see a digital version of the WatchPro Watches of the Year 2012 issue, which was published in June, click here.

 

 

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