WOTY 2012: Sports – Festina Chrono Bike 2012

Festina-Chrono-bike-f16599-web.jpg

WatchPro recently announced its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

Now we are showcasing a watch a day that made the cut in 2012. We continue the range of highly commended watches in the Sports category with this Tour de France timepiece.

Highly Commended Sports Watch of the Year – Festina Chrono Bike 2012

Story continues below
Advertisement

Festina has been the official timekeeper of the Tour de France for 20 years, and has created a special 2012 edition of its Chrono Bike timepiece to mark its two decades of sponsorship.

The brand’s designers focus heavily on the details of racing bikes, reproducing them as elements of the timepieces through details such as the sprocket-inspired bezel, indices which look like cranks or sub-dials that imitate wheels.

The 48.5mm timepiece makes an imposing statement and, crafted in stainless steel, is probably better worn out of the saddle.

But its celebratory connotations are something that consumers will adore. Cycling has been growing in popularity in the UK, and the brand is set to push its Chrono Bike collection as it gears up to sponsor this year’s Tour of Britain, carving out a whole new legacy for the famous Spanish watch brand.
 

 

Authors

*

Related posts

Top