WOTY 2012: Certina DS1 Automatic

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Earlier this year WatchPro unveiled its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

Highly commended for WatchPro Rising Star of the Year 2012 was the Certina DS1 Automatic.

The Certina brand was founded back in 1888 and is today part of Swatch Group. In the UK it has been one of its lesser-known brands, but that is all set to change with Certina making a push into the market with new models and its attractive range of prices and models, retailing for upwards of £200.

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Of its new 2012 launches, Certina’s DS1 Automatic is a standout timepiece. It has classic good looks, based on one of its early 1960s models, a wearable 39mm case and, in the case of this version, rose gold PVD indices and hands that offer a fine watchmaking look.

Details such as the Certina logo engraved on the crown and the open caseback are luxuries that this brand and the DS1 Automatic in particular can offer consumers – thanks to a long-standing heritage in watchmaking

 

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