Robert H Ingersoll and Henry Ford were pioneers of automated manufacturing when they began building watches and cars almost simultaneously in America at the end of 19th century.
The mission then was the same as today: to create quality products that ordinary Americans could afford, spreading timekeeping beyond the grip of just a wealthy elite.
British watchmaker Zeon, which owns Ingersoll, revived the brand this year and its first collection has been warmly received by the trade and consumers.
The current watches aim for the same quality with affordability as original Ingersolls.
The Trenton Men’s quartz chronograph, for example, shows its class with a genuine Horween leather strap and its reliability with a lifetime guarantee, priced at just £300.