Swiss watch brand Wenger is set to develop its position in the duty free marketplace, having changed its strategy following a difficulty positioning its Swiss Army knives to the public.
According to the Moodie Report, the company is now placing a focus on its timepieces, with Wenger notching up its presence in duty free through groups and operators such as Motta, Dufry and The Nuance Group.
Wenger recently took part in the global TFWA exhibition in Cannes, where brands meet to offer their wares for sale through duty free stores or on airlines. So far the brand can be found onboard Swiss airlines, LAN-Chile, Asiana Airlines and TACA Airlines.
The brand’s head of international marketing Thorsten Walter said: “We’ve had some good meetings and now we have to make sure those things [new business] happen.”
Since Cannes the brand is said to have had a number of promising meetings, with the potential to work with 10 new travel retail clients.