Web sales at Rox now account for 15% of turnover, with the Scottish jeweller sending out an average of 400 parcels a week from web orders.
In an interview with The Scotsman, co-founder Kyron Keogh described his approach to e-tail as “obsessive” and said that the retailer has invested heavily in m-commerce technology to cater to shoppers placing orders using their mobile phones.
Keogh said: “We are shipping an average of about 400 parcels a week from the website. It’s crucial our website ties in with what is happening in the shops. There has to be a seamless operation.
“We also recognise that many customers want to do research via the web, particularly when they are making an investment in something like a diamond engagement ring.”
Rox said that it expects turnover to hit £10 million this year and is preparing to open its fourth shop this week as it moves into Edinburgh. For more information on this new store click here.
