WatchWarehouse has opened a new concept store within INTU Watford, a Hertfordshire shopping centre that attracts over 17 million shoppers per year, according to its owners.
The WatchWarehouse store offers an open shop front that encourages customers to walk, browse and speak to staff about the dozens of fashion watch brands on offer.
“The shop windows have been removed and replaced by a wide-open, inviting entrance, drawing customers in and consuming them with the WatchWarehouse brand,” a Watchwarehouse spokesperson explains.
“There are strong features within the store spotlighting key watch brands and trends that will be changed on a regular basis, to keeping the store fresh and up-to-date. The sales associates are at the heart of the WatchWarehouse concept, each bringing their own personality, style and exceptional customer services to the mix,” the company continues.
WatchWarehouse managing director Craig Rebuck adds: “I am really proud of our achievements, creating a retail environment that breaks through barriers and brings watch retailing to a new level.”
The store has been designed with the support of interior design agency Innovare, taking elements of WatchWarehouse’s central London heritage store, which was refurbished back in 2012, and introducing modern materials and colours.