GaGà Milano was introduced to the UK earlier this year by distributor Argento Fine Products.
The Italian watchmaker specialises in oversized and over-the-top timepieces priced upwards of £1000. Argento has a track record of picking winners, having successfully introduced Frederique Constant and Alpina to the UK before they were both taken in house by new owner Citizen.
GaGà Milano has secured placement with two award-winning luxury jewellers: Harrington & Hallworth in Manchester and Lumbers Jewellers in Leicester, which will give other independents and multiples confidence to invest in the emerging brand.
In an era when we are bombarded with bold and brash marketing throughout our daily lives, GaGà Milano has the potential to cut through thanks to its uniquely ballsy timepieces.
Speaking of ballsy, Brazilian superstar footballer Neymar is one of GaGà’s biggest fans, and happily shares images of his latest watches across his social media feeds.