WATCHPRO’S WATCHMAKERS TO WATCH: Nite Watches

HIGHLY COMMENDED

Nite Watches may need to break away from its current direct to consumer sales approach if it is to fulfill its potential.

The Dorset-based business has been making watches since 2004 and its current collections deserve to be seen as widely as possible, although prices for beautifully-designed and engineered pieces like the Nite Alpha (pictured) would inevitably rise from the current £480 if retailer margins were added.

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The Nite Alpha dive watch is a nod to the company’s south coast location and the nautical background of its founder Roger Green.

The ice white waved pattern dial combined with the ocean blue accents and silicon crown grip pays homage to the classic sports watch and is already a firm favourite among the company’s customers.

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