British distributor Veritime launched Favre-Leuba this year with an offer of £10,000 towards advertising for the first retailers that take on the Swiss watch brand that the company is introducing to the UK.
Favre-Leuba claims to be Switzerland’s second oldest watch brand and can trace its history back to 1737, when it was founded in Le Locle.
It now makes high end rugged mechanical watches like the Bivuac 9000, which is designed to withstand altitudes of up to 9000 metres and has an altimeter built in.
It also has ladies ranges including the Sea Bird (pictured), which is also designed to survive brutal environments like the open sea.
Veritime’s managing director Neil Duckworth told WatchPro that Favre-Leuba arrives in the UK with a look, with a history, and with a big idea to encourage retailers to stock the collections.