Across the UK competition between watch retailers, whether online or on the high street, is hotting up. As more turn to online marketing tools to drive sales, a select few have taken the lead in the social media race, placing them in the WatchPro Top 20 Retail Social Network Power List.
These retailers are busy Tweeting, uploading photos of collections and events on Facebook, and use social media to keep in contact with their customers to offer instant customer service. While most of the retailers on this list started to use social networking in 2009 or 2010, there also seems to have been a spike in watch retailers joining Facebook in March last year.
Unsurprisingly those watch retailers with an online-only presence boasted the highest number of social media followers, while a number of high street retailers lacked the social media drive. In this list you’ll find the UK’s best movers and shakers in online social networking. Number of fans referred to is a combined total of Facebok fans and Twitter followers.
The WatchPro Top 20 Retail Social Network Power List
1. Watch Shop – 21,269 fans
2. The Watch Hut – 10,333 fans
3. H Samuel – 9,846 fans
4. Ernest Jones – 8,983 fans
5. Beaverbrooks – 7,270 fans
6. ROX – 4,334 fans
7. Watch Warehouse – 3,602 fans
8. Jura – 3,148 fans
9. Watchfinder – 2,931 fans
10. The Watch Gallery – 1,938 fans
11. Charles Fish – 1,719 fans
12. Steffans – 1,657 fans
13. Chisholm Hunter – 1,148 fans
14. Watches of Switzerland – 937 fans
15. Christopher Ward – 883 fans
16. Laings of Glasgow – 575 fans
17. Banks Lyon Jewellers – 557 fans
18. Goldsmiths – 534 fans
19. Hamilton & Inches – 520 fans
20. Michael Spiers – 438 fans
This article was taken from the May 2012 issue of WatchPro magazine, out now. To view a digital version of the magazine click here.
