WatchPro hires new editor

james-buttery.jpg

WatchPro has hired a new editor, James Buttery, who will join the magazine from a luxury consumer title publisher.

Buttery will join WatchPro publisher ITP Promedia from Your Media London, where he worked as group editor across several London consumer magazines, including Your West End, Your Docklands & City and Your Stratford City.

During his time at Your Media London, Buttery became the group’s watch specialist, writing regular features on timepieces as well as interviewing chief executives from some of the leading luxury brands.

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Buttery said: "The more time I’ve spent sifting through extraordinary timepieces, the more interesting I’ve found the inner workings of the industry itself and nowhere is that industry more interesting at the moment than here in the UK. There’s a vibrancy and sense of belief that anything is possible that led to some innovative, exciting and distinctly British brand launches in 2013.

"So I’m delighted to be taking the reins at WatchPro and excited at the prospect of getting better acquainted with the people who make the industry what it is."

Buttery will start his role at WatchPro on January 30. He will replace former editor Kate Doherty, who left the magazine just before Christmas to pursue a career as a freelance journalist.

WatchPro editor-in-chief Rachael Taylor said: "We are all very much looking forward to welcoming James to the WatchPro team. He is a confident and experienced journalist who I know will passionately drive the magazine forward in the months to come.

"James has been immersed in the watch world for some time now, writing about timepieces for consumers and I look forward to introducing him to a whole new side of the industry, which he got a small taste of when he visited the London Watch Show back in July, an event that he will now also be responsible for taking to new heights when it returns this year."

In one of his first tasks as WatchPro editor, Buttery will lead a panel discussion at trade exhibition Jewellery & Watch Birmingham at 2pm on Wednesday, February 5. He will be joined on stage by Watchfinder director Lloyd Amsdon, Tustains director Tom Milner and Struthers London director Rebecca Struthers for a discussion titled Watch retailing: Breaking into the business.

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