WINNER: THE WATCH GALLERY AT SELFRIDGES
The partnership between Selfridges and The Watch Gallery has paid dividends this year as wealthy tourists from Asia, the Middle East and North America flooded into London. The weak pound is making their harder currencies stretch to lavish luxury watch purchases this year.
Prices of luxury watches are around 25% lower than other major markets, but competition to part visitors with their money is fierce in London (not least from The Watch Gallery’s stand-alone stores), and it is the combination of The Watch Gallery’s horological expertise and Selfridges’ all round pulling power that was irresistible.
The Wonder Room, as the watch floor is called, is known around the world as one of the great premium watch destinations.
With London at the centre of the luxury watch universe in 2016, The Wonder Room at Selfridges was its brightest star.
Pictured above: Melissa O’Brien, national concessions manager at the Watch Gallery and Dan Drake, sales manager at The Wonder Room collect the Award.