Watchmaking entrepreneur Peter Hug creates team to launch Swiza watches

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Peter Hug has continued his winning streak of turning Swiss Pocket Knife companies into respectable timepiece creators.

The former CEO of Wenger has now started a new business, Swiza, that is taking the same direction with a business making both pocket knives and rugged timepieces.

“For more than a year, an experienced team of product development, operations, marketing and sales professionals led by Peter Hug, CEO, has been working on a new, authentic Swiss brand to be marketed worldwide and developing products that will help on-the-go people,” says the company.

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Within this affordable line-up are the Magnus, Kretos and Alza pieces.

The Magnus is a 48mm stainless steel mechanical watch with an oversized look housing the ETA or Ronda quartz movements. They sell for €220-320.

The slightly smaller 44mm Kretos is a range of automatics priced at €630-685 and housing ETA 2824-2 movements.

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