Watchfinder hits record £2.5m trading in November

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Sales at Watchfinder jumped 71% year on year in November, with turnover at the pre-owned watch retailer hitting £2.3 million in the month.

Watchfinder said that November’s figures are a record high for the retailer, with sales proving to be the highest monthly turnover the group has experienced in its 12-year history.

The retailer said it believed the spike in sales was due to a partnership that month with consumer watch show SalonQP. Watchfinder was an exhibitor at the show as well as an official ticket partner and held hourly watchmaking masterclasses at the Saatchi Gallery event in London.

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Following the show, staff at both Watchfinder’s online team and boutique in London’s Royal Exchange reported "significant numbers of customers engaging in follow-up conversations initiated at SalonQP".

Watchfinder brand director Lloyd Amsdon said: "Engaging with SalonQP’s visitors over three days was a fantastic opportunity to promote the company. We were also able to gain significant insight into the buying habits of our customers to find out what we do well, and – most importantly for a company in a period of significant growth and expansion – what we need to improve on."

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