Watchfinder & Co has reported massive year-on-year growth over the Christmas period with turnover of £2.7million thanks, in large part, to the addition of its Royal Exchange boutique.
The boutique opened in February 2013 and recorded £660,000 in sales in December, its highest monthly sales figure to date. In the run up to Christmas the store operated extended opening hours and held two well-attended customer events.
Company turnover, including both online and bricks and mortar sales, was up 45% on December 2012 while revenue generated through the company’s website, home to the UK’s largest collection of pre-owned watches and visited by four million people annually, increased by 46% year-on-year. The website saw a 10% increase in traffic, driven by a series of exclusive customer offers and increased activity across the Pay Per Click channel which led to strong performance in both display and remarketing adverts. Strong brand identity also accounted for an increase in direct and organic traffic.
Lloyd Amsdon, WF&Co’s Brand Director, said: “The dynamic of Christmas shopping has changed dramatically in recent years, but we have bucked the trend and delivered our most successful Christmas to date”.