Watchfinder & Co is running a series of interactive watchmaking sessions to cement the multichannel retailer’s focus on watchmaking expertise.
The programme of interactive masterclasses aim to demonstrate the kind of skill it takes to become a top watchmaker.
Guests at the events can see some of their favourite timepieces being disassembled and put back together by Watchfinder & Co’s head watchmaker, Tony Williams, who manages a team of 15 staff at the retailer’s Times Services.
Spare movements are provided at the events, allowing guests to have a go at watchmaking themselves and find out how difficult it is.
Over champagne and canapés, the masterclasses are followed by Q&A sessions, watch health checks, and insurance valuations.
Watchfinder & Co has a summer/autumn calendar of events scheduled for existing customers, private banks, and watch forums. The retailer has also reported that it has been asked to take the masterclasses on the road and present them at company events.
Brand director Lloyd Amsdon said; “Our masterclass events are designed to be both fun and educational. The fact that they take place at our Royal Exchange boutique also allows guests the opportunity to observe the quality and wide choice of stock we offer.”