Watches of Switzerland has announced the opening of a new Rolex boutique in London Heathrow Terminal 2.
Owned and managed by the Watches of Switzerland team, the store will be the retailer’s third Rolex boutique within the airport, bringing its showroom portfolio up to a total of five in London Heathrow.
The official opening this month is the latest development in the firm’s ambitious expansion project.
The re-opening of the Knightsbridge boutique last year completed the West End’s Golden Triangle with stores on both Oxford Street, Regent Street and the Rolex boutique on Old Bond Street has recently closed for refurbishment with a reopening scheduled for Spring.
Rolex remains one of the most sought-after luxury Swiss watch brands and is one of the most recognised brands in the world. It is hoped that the addition of the boutique will capitalise on the increasing spending patterns of international travellers.
Transport hubs in general are becoming highly sought after locations for watch retailers looking to cash in on consumer spending habits.
Last year, Heathrow saw 76 million passengers pass through, with Terminal 2 retailers enjoying 17 million of them.