Watches of Switzerland devotes coveted Regent Street flagship space to Breitling

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Watches of Switzerland has signed an agreement to sell Breitling for the first time from its flagship London store at 155 Regent Street.

Breitling will take over one of only 12 permanent shop-in-shop boutiques; putting it on the same footing as brands including Rolex, Cartier and Patek Philippe in the 17,000 square foot boutique.

The Breitling concession will be open by the end of January, according to Watches of Switzerland.

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The brand is already sold on the Watches of Switzerland online store.

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