The inaugural Jewellery Show London opened at Somerset House yesterday with a number of watch brands and distributors taking part in the boutique trade show, with already positive feedback.
Brands which signed up to the show – which is an offshoot of the annual Jewellery Show at Spring Fair, held at the NEC in February – were Jorg Gray, Bering, Glam Rock and distributor Since 1853 was present with its brands Torgoen Swiss and new brands iTime, Avio Milano, Boxer Milano and Byblos.
Bespoken brands was also present, with its collection of Offshore Limited, KYBOE and Seagod timepieces.
Claire Perkins, chief operating officer for Jorg Gray UK, said the show was a chance for it to stand out from the crowd and be noticed by retailers while it might go under the radar at other, larger events.
The smaller showcases also meant that most brands had to be selective with their timepieces offer, showing the best of their lines, or newest products.
Julian Pollock of IBB London, distributor of Glam Rock watches, said it was good show for the brand because there was a limited number of watch brands there.
For Pollock the show was a gateway to speak to retailers that might not yet stock watch brands but would understand Glam Rock’s fashion crossover, owing to its bright colourways and interchangeable bezels.
Bering had the largest presence at the show with an arched alcove space on the top floor of the exhibition space.
It has just taken on several new sales agents for the UK to help drive its brand further, having only launched here last year.