Bulova will unveil their largest marketing campaign to date in the UK this week, consisting of TV, digital, outdoor and print advertising, will have a reach of over 28 million impressions by the end of 2016.
TV and digital will form a strong base for the campaign with outdoor advertising which aims to add another layer of impact in 64 locations across the UK. In London alone ten central London Underground stations will run billboards presenting the Bulova Curv, the world’s first curved chronograph movement.
Bulova will also be activating their partnership with racing driver Jordan King, with a ‘takeover’ of the TopGear.com ‘Pioneers’ channel, hosting exclusive content and a consumer competition to win VIP tickets to the Abu Dhabi Grand Prix.
Duncan Harris, general manager of Bulova UK Ltd, commented: “Following extensive research into consumer behaviour and media consumption habits, we have created a highly targeted media strategy of the future, using the latest digital technologies and channels; TV, OOH, print, digital and social media.
“The campaign, featuring the Bulova Curv, is our largest marketing investment to date and the first time the brand has appeared in a solus TV advertising campaign in the UK. This reiterates our commitment to the UK market and to generating sell through for our retail partners.”