Visitor numbers to WatchPro.com treble in just one year

WatchPro Analytics

Visitor numbers to WatchPro.com have rocked by 180% in the past 12 months, Google Analytics data confirms.

WatchPro.com welcomed 33,494 visitors in the first 30 days of 2017, compared to 11,957 for the same 30 days in 2016.

The total number of page views doubled in January, compared to a year ago, while visitor sessions increased by 135%.

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The number of visitors from the UK trebled over the course of a year, but international traffic has risen even faster.

Visits from France used to account for only 1% of traffic, but this has risen to 5%. Switzerland accounts for over 4% of visitors and Germans make up over 3%.

Visitors to WatchPro.com are increasingly using mobile devices, with close to half of all traffic (47%) coming from mobile phones and tablets.

WatchPro.com’s unique Daily News Alert is one of the most significant drivers for the increased traffic. An overhaul of the Daily News Alert distribution system in 2016 led to a dramatic increase in open rates.

“We conducted a detailed interrogation of our Daily News Alert e-mail subscriber base and purged it of every contact that has not opened the e-mail in the past six months. At the same time, we have promoted the free Daily News Alert subscription more actively, which has led to hundreds of sign ups in just a few months. The results have shocked us. The open rates for Daily News Alerts are frequently higher than 40%. This compares to an industry average of lower than 1%,” explains Daniel Malins, publisher of WatchPro and WatchPro.com.

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