Timex has created a film that takes viewers behind the watch face to reveal the precision technology and architecture of its Intelligent Quartz watches.
The watchmaker, which was founded almost 160 years ago, has created the video so that people can see what goes into the creation of its timepieces.
Style at Timex international marketing manager Geneviève Robillard said of the artwork: “The Art of Time depicts how, through a fusion of artistic flair, intuitive design and precision technology, we sculpt time to tell stories. The watch is our canvas to which we add technological finesse and design prowess.
“At Timex we have been storytelling through time for almost 160 years, our passion for which is beautifully captured by this installation that shows in a three dimensionally way, how our craftsmanship, time after time, creates works of art.”
The film can be seen by clicking here.