Urwerk adopts New York state of mind in celebration of landmark achievement

Urwerk

Urwerk is embracing a New York mindset in honour of its founder’s story to mark 20 years of business.

The company, which only produces 150 timepieces each year, has produced a wristwatch in honour of its heritage.

The brand, which was set up in 1997 in Brooklyn, is using its founding story as inspiration for its UR-105 CT Streamliner.

Story continues below
Advertisement

The time piece, which is available in titanium and mirror-polished steel as well as in black in titanium and PVD coated steel, is adorned with 52 jewels.

Company founder, Martin Frei, said: “The Streamliner has a minimalist design with few frills and clean lines. In the initial drawings, I thought of the Empire State, the Chrysler and the Comcast buildings. That is why it has that vertical structure that seems to go on forever.”

According to Felix Baumgartner the Streamliner is an apt name for this watch.

He said: “The UR-105 CT is a watch with a flexible design. When it is closed, it looks austere, with only the time indication visible. Open the protective cover and you delve into a metallic environment that is quite cold, yet you perceive a notion of speed and an effort at efficiency. The Streamliner’s carousel has been completely redesigned, becoming lighter, stronger and far more effective.”

 

 

Authors

*

Related posts

Top