Patrick Pruniaux, who was appointed as CEO of Ulysse Nardin in the summer of 2017, describes the brand as watchmaker for “people in the know”.
“Sometimes,” he muses, “It may be a little too much that way.”
If this is a signal for a change in direction for the Kering-owned company, it was not apparent at SIHH today as Mr Pruniaux introduced the latest ‘curiosities’ to its Freak family and an addition to what the company calls hot horology, the Classic Voyeur minute repeater.
There is little conventional in the Freakus Visionum. The watch’s entire flying carrosel movement circles inside the watch displaying minutes at one end and a balance wheel at the other.
There is no winding crown because the automatic movement is wound by a pepper grinder mechanism on the underside of the watch where the mainspring is tightened by an oscillating ring weight.
Even more challenging, particularly in the current #metoo era, is the Classic Voyeur that, in the words of Ulysse Nardin, offers intrepid voyeurs a titillating glimpse into a secret world of forbidden love.