UK brand hopes to repeat 40% sales growth experienced in partnership

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Elliot Brown has revealed an extended partnership with a yacht race with hopes of repeating the 40% sales growth it experienced during its 2015-16 campaign as partner of the race.

The British brand unveiled a new 1,000-piece flagship collection to mark the occasion, which extends its position as official timekeeper of the Clipper Round the World Yacht Race.

The Portland Adventurer collection will be released in time for the start of the 2017-18 edition of the world’s largest-scale ocean challenge.

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Announcing the move, the brand’s co-founder Ian Elliot said: “Following a highly successful campaign during the 2015-16 edition in which we experienced 40% sales growth, we are delighted to be extending our partnership to be Official Timekeeper of the Clipper 2017-18 Race.”

Just 1,000 of the new model will be produced and based on last year’s sales, the brands expects that demand will be high.

Features of the new limited edition watch will include an additional ‘UTC’ hand, (the global timing system used at sea) via the 24 hour markings engraved on the outer bezel.

In July 2015 an Elliot Brown watch was fastened to the metal mast of one of the Clipper Race’s 70 foot yachts using the standard strap bars to secure it as it raced around the planet. After twelve months at sea facing tropical and freezing salt water conditions the watch was secure and still keeping accurate time, according to the brand.

Approximately 700 international crew members will take part in the Clipper 2017-18 Race, which is set to start next summer and will take almost a year to complete.

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