Global corporates, industry bodies, start-up innovators and independent retailers are pulling together to roll out an industry-wide campaign in an effort to save the high street.
Organisations including British Independent Retail Association (bira), the Interactive Media in Retail Group, AppearHere and Morplan, together with 120 Save The High Street retailer advisory board members, are implementing a programme to support and empower more than 100,000 shopkeepers nationwide.
The group will tackle issues including how to merge online and offline, high street footfall decline, growing competition and increasing rents and business rates.
They will identify what works in modern retailing today and define industry recommendations for successful high street retailing.
SaveTheHighStreet.org is represented on thousands of high streets nationwide, and is calling on independent retailers, local business, organisations, media and individuals to join the movement by signing up for free at savethehighstreet.org.
They will receive weekly newsletters with first-hand updates on the recommendations, developments and updates.
Sarah Arnesen, head of marketing at bira, said: “The British Independent Retailers Association is pleased to be working with Save the High Street towards our combined goal of supporting independent retailers and helping them thrive.
“For the past 117 years bira has been in the corner of independent retailers across all kinds of industries and are committed to the continuing success of every independent business we work with. Modern independent retailers recognise that great ideas, insights and ideas can be found beyond the confines of their own business. bira believes independent retailers are stronger together and that independent retailing in the UK has a bright future.”