Two-dialed Halda sets sights on UK market

Swedish watchmaker Halda is setting its sights on the UK after increased consumer interest in the brand.

The watch brand said that it will focus its initial UK efforts on finding a retail partner in London.

Halda chief executive Mikael Sandström told WatchPro: "The Halda team is proud that our unique watches have gained such an attention worldwide. We have received a great interest from UK so now it’s time to set the aim for the UK market and start the search for a suitable London-based retailer."

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The Halda brand is based on a concept of interchangeable time modules. Each of its watches is sold with two watch cases, providing the buyer with an analogue dial, powered by a mechanical movement, and a digital watch that has been designed with astronauts in mind.

Halda’s Space Discovery watch was awarded a Red Dot Design Award.

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