TW Steel targets MotoGP fans with Yamaha watches

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TW Steel’s enduring passion and support for MotoGP racing took an high speed turn this week with the unveiling of a six piece watch collection based on the Yamaha Factory Racing brand.

The watches, which go on sale next month priced at EUR 99 evoke the colour and sport of MotoGP, but also carry the TW Steel branding that marks their quality.

The watches incorporate a carbon fibre design dial featuring the Yamaha Factory Racing logo. A steel case back also features the brand logo while a gun plated, steel crown further enhances the more expensive look and feel of each model, as does the use of reinforced mineral crystal.

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Each piece houses a Miyota 2115 3-hand movement with the dial encompassing a 24-hour indicator and date display.

The collection is 10 ATM water resistant.

“We really wanted to embrace a collection that would reflect Yamaha Factory Racing’s heritage and also be widely obtainable by the brand’s phenomenal global fan base,” said TW Steel co-owner and CEO, Jordy Cobelens.

“With that in mind we created the ‘Yamaha Factory Racing – By TW Steel’ range in order to produce a value-focused timepiece but one, like our main TW Steel offerings, which also packs in items befitting more expensive watches.

“Offering features like a genuine carbon case and reinforced mineral crystal ensures consumers are getting an outstanding watch to show their support for Yamaha Factory Racing, but at an easily affordable price point. As with all our models, the designs are bold, appealing and in this case, all attractive to fans who want to show their support for the team. I’m confident these will be extremely popular thanks to our combined global reach.”

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