Watch brand TW Steel has unveiled a new-look online presence with the relaunch of its brand website.
Timed to coincide with both the brand’s appearance at Baselworld this week, and to celebrate its 10th anniversary, the contemporary new site projects a visually appealing look to users keen to browse the world of ‘The Watch in Steel’.
The brand has attempted to create a ‘user-friendly’ experience that boasts a wide variety of bold TW Steel images and an interface that allows the easy navigation of its collections.
“I’m delighted with the new design of our website,” stated TW Steel CEO and co-owner, Jordy Cobelens. “We’ve simplified the experience for the user and taken the ‘less is more’ approach to the design with simple, clean imagery of our product. As a result, I think we now have a more visually appealing platform and obviously one that showcases each of our statement making timepieces beautifully.”
He added: “It’s fitting that in our tenth anniversary year we have overhauled our online presence to reflect that fact, quite simply, that we’re a progressive lifestyle brand. As our official online ‘hub’, the TW Steel website is a ‘go to’ destination and it’s compliment extremely well by our pro-active approach to social media.”
The company said that the official TW Steel webstore will be accommodated into the new design in the second phase of development set for late Spring.
The website can be accessed here.