Tissot opens its highest store in the world

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By Deepa Narwani

Tissot celebrated Swiss National Day today with the opening of its highest ever shop at the peak of the Jungfrau mountain in Switzerland, home to the Jungfrau Railway.

The store is the brand’s highest boutique in the world, in terms of altitude. It offers a range of products including the Tissot Jungfraubahn Collection, created to honour the brand’s position as the official watch of the centenary celebration.

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The eight watch models produced for the occasion include timepieces such as the Tissot T-Touch Expert with the mountain range depicted on the dial and a mechanical pocket watch in a limited edition.

 

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