Tissot has this weekend opened its first ever UK boutique on London’s Oxford Street.
The new flagship boutique is on the site of the former Omega boutique, next to Bond Street Underground Station, and will stock the full range of men’s and ladies’ Tissot watches, including the newly introduced Tissot T-Touch Expert Solar, the world’s first solar multi-function tactile watch.
François Thiébaud, President of Tissot, said; “Oxford Street is one of the world’s most famous shopping destinations. It offers an unrivalled experience with a rich selection of premium brands. Today, we are very proud to be among them, with the new Tissot boutique, London’s first. We look forward to offering Londoners and visitors alike, a large range of our qualitative Swiss products at affordable prices.”
The store, which uses the brand’s latest retail concept including the famous ‘Safe’ concept, features a historical timeline presenting the brand’s most iconic watches since its establishment in 1853.