Tissot has launched a new campaign for its T-Touch Expert line, called You Touch It tells, that interacts with viewers using smartphones and tablet devices.
The campaign aims to demonstrate the T-Touch Expert’s functions in a fresh new light, showcasing how the watch can be worn for outdoor pursuits as well as for smarter occasions.
Tissot has created a fully interactive app to fit the campaign, containing scenes never seen before, while viewers can interact with the film just by touching the screen at any time or place to find out more information about the brand and the collection.
A further feature allows users to experience how a Tissot T-Touch Expert would look on their wrist, while also allowing them to explore its functions.
Filming for the campaign took place in the Swiss Alps and a Parisian club. The advert has been produced in 10-, 15-, 20- and 30-second versions that will run from November 29 both on television and in cinemas worldwide.
The advert features Featuring Tissot ambassador and actress, Deepika Padukone. She said: "It was truly a privilege to be part of the global Tissot TV campaign that will be aired across the world. The creative execution in the backdrop of Swiss Alps and Paris perfectly brings out the best features of Tissot T-Touch Expert. I am sure this TVC will inspire the audience to flaunt a Tissot on their wrists.”
The interactive campaign app can be downloaded from the AppStore and Google Play.