Timex UK takes on distribution of Vertime brands

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Timex UK has expanded its portfolio signing up to take on exclusive distribution of Versace, Versus Versace and Salvatore Ferragamo watch brands.

The Vertime brands came under the Timex UK umbrella this month, signalling the company’s first foray into luxury watches.

Timex UK describes Versace and Salvatore Ferragamo as “brilliant tributes to the Italian tradition of craftsmanship, combining Swiss watchmaking excellence with a pure and refined design” and Versus Versace watches as “the rebellious young line of Versace”.

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All three brands are part of a licensing agreement that grants Timex Group permission to design, manufacture and distribute these exclusive timepieces worldwide.

Timex UK’s Managing Director, Stuart Bissett, told WatchPro.com: “This is a fantastic opportunity for Timex UK to be involved in all areas of the UK watch market. We already have the Timex and Nautica brands that we are actively distributing in the volume end of the business; the Vertime brands will allow us to use our knowledge of the UK jewellery and watch market to gain access to the prestige end of our industry as well. We are very much looking forward to talking to existing and new customers about the Swiss ranges we now represent.”

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