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Timex in five-day takeover of Twisted Time @Boxpark

Twisted-Time boxpark

Timex is teaming up with design-led watch retailer Twisted Time to present a curated collection of cool at Shoreditch’s @Boxpark retail location.

From next Monday (Jan 18) Twisted Time will present a selection of new spring/summer 2016 fashion styles during a five-day Timex takeover of their container location. Twisted Time founders, Alan and Kelsey Moore, were named Trailblazers in WatchPro’s 2015 Hot 100.

The week-long event will offer fans of Timex an exclusive opportunity to buy selected lines that are not officially launching until February.

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Styles on display will include analogue smartwatch, the Timex Metropolitan+; the new Weekender Fairfield and the eagerly anticipated Timex x Red Wing Waterbury collaboration. Not all displayed styles will be available to buy immediately.

Stephanie Rigby, Timex UK marketing manager, said: “We are very excited about the Timex x Twisted Time collaboration this month. Founders Alan and Kelsey Moore have grown what started as a vision to curate the first online watch boutique to specialise in design focused watches from up-and-coming brands and designers, into a go-to boutique within @BoxPark Shoreditch.

“We thought it would be the perfect platform for Timex to showcase our Spring/Summer 2016 collection and shop-in-shop concept and we couldn’t be more excited to partner with such a dynamic team and retailer.”

Tags : boxparkkelsey and alan moorepop upshoreditchtakeovertimextwisted time
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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