Third of UK internet access is through smartphones

If your website doesn’t feature responsive coding you might risk losing sales with the news that the smartphone is now the UK’s most popular device for accessing the internet.

Responsive websites are created to adapt for the most pleasing experience, depending on what device is being used to view it. On large desktop computer screens that will mean lots of text which should be easily legible. When viewing the same website through a tablet or smartphone, the site will be presented in a far more visual manner, favouring images and captions rather than lengthy passages of text.

Ofcom this week announced that a third of all internet sessions take place on smartphones, compared to 23% last year. The introduction, and expansion of, high-speed 4G data networks is seen as the catalyst.

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Internet access using laptop computers has suffered in the face of the rise of smartphones and tablet computers. Laptops now account for just 30% of internet sessions, dropping from 40% 12 months ago.

Two-thirds of adults in the UK now have a smartphone with the average user online for one hour 54 minutes each day, almost double the time people use laptops to access the internet.
Younger age groups are driving the change to smartphones, with older generations holding on to laptops, although half of all 55-64 year olds now own a smartphone.

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