Casio’s glittering ladies watch brand Sheen has signed chart-topping girl band The Saturdays as its new brand ambassadors.
The deal will involve the band being official ambassadors for Casio Sheen, appearing in all campaign assets and collateral across broadcast, print and online as well as making a number of personal appearances to launch the new Metallics collection in-store.
Jennifer Kelly, Casio Sheen’s senior product marketing manager, said: “Bringing The Saturdays on board as ambassadors was a natural choice because they genuinely reflect the values of the Sheen brand. The way the girls remain effortlessly elegant whilst juggling a pop career alongside young families and numerous multimedia ventures is both inspirational and accessible. We know this will resonate strongly with our target audience.
“The ladies market is a huge growth area for us, and Casio Sheen’s unique combination of fashion-inspired styling and technological excellence is designed to meet the needs of modern women’s lives.”
The Saturdays added: “We were thrilled when asked to be the brand ambassador’s for Casio Sheen. The brand is known for adding elegance and glamour to an outfit and we love dressing up and feeling stylish, so it was just right for us! The new range has a colourway to suit every outfit, ideal for the girl who loves to accessorise.”
The band’s first task as brand ambassadors will be to promote Sheen’s new Metallics range.