Seksy by Sekonda will be sponsoring The Only Way is Essex when it returns to television screens this weekend.
The TOWIE team return to ITVBe on Sunday June 14 for Series 15, the first of two series and a Christmas special covered under the sponsorship.
Trevor James, brand director of Sekonda and Seksy said: “TOWIE is a social phenomenon and we are thrilled to be a part of it by announcing this new partnership. The show is the perfect match for Seksy consumers, its vibrant young cast and audience reflect Seksy’s statement timepieces impeccably.”
The deal, negotiated by ITV Commercial, Time Products and media agency, John Ayling & Associates on behalf of Seksy, includes broadcast and multiplatform sponsorship. The brand’s idents, created by Springetts and Fin, will accompany the Sunday and Wednesday shows on ITVBe targeting loyal TOWIE fans to highlight the latest Seksy watch styles; Intense, Intense Rose and Elegance.
Daryl Leigh, sales manager at ITV, added, “TOWIE is now a corner stone of the ITVBe schedule, and a firm favourite of the channels core 16-34 audience. We’re really excited to welcome Sekonda on board as the new sponsor with their Seksy brand, which is a great fit for the show.”
The fourteenth series of TOWIE, broadcast on ITVBe, averaged a consolidated audience of one million viewers and a 5% share of viewing.