Girard-Perregaux positions Laureato at the heart of a broader commercial push

Girard-Perregaux's Laureato Tourbillon is the top model in a vastly expanded family.Girard-Perregaux’s Laureato Tourbillon is the top model in a vastly expanded family.

Girard-Perregaux has positioned the Laureato model at the heart of its plans for 2017 and beyond. The watch was re-introduced as a limited edition last year as part of GP’s 225th anniversary celebration. This year, the family was the biggest launch for the brand at SIHH, signalling the return of Laureato to the core collection for the watchmaker.

All signs point to the Laureato becoming an anchor collection for Girard-Perregaux. A clear design DNA will be used across timepieces including haute horlogerie complications, self-winding or quartz movements, housed in cases available in four diameters and in versions made of steel, gold, two-tone steel and gold.

“The Laureato range has never been this extensive or varied. With nearly 30 references, this watchmaking legend lives up to its true potential,” the company says.

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Every Laureato will be instantly recognisable by its polished octagonal bezel, positioned on an integrated case without lugs or loops. Its metal bracelet is a natural extension of the case and an integral design element in its own right.

They will all incorporate a Clous de Paris hobnail pattern, a collection of tiny pyramids that fill the entire opening of the watch and capture the light.

The most sophisticated of a wide range of new models launching in 2017 is the Laureato Tourbillon in a 45mm titanium case studded with gold and housing an inhouse GP09510 calibre.

Unusually, for a tourbillon movement, it uses a self-winding mechanism

The self-winding GP09510 calibre is offered with a tourbillon bridge in pink gold, which matches the pink gold details or a tourbillon bridge in white gold. Both versions carry through their material and design details into the case and watch faces of the two models.

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