Sir Ben Ainslie Racing adopts Zenith Chronomaster El Primero as its sailing timekeeper

Portraits by Francesco SapienzaPortraits by Francesco Sapienza

If marketing teams were designing the perfect brand ambassador for a high performance watch brand from scratch, Olympic sailing legend Sir Ben Ainslie is precisely who they would create.

The clean-cut, handsome, rugged, athletic and, above all, staggeringly talented sailor, has created his own racing team for this year’s America’s Cup, and Zenith is the official timekeeper for Sir Ben and his crew.

Zenith has created a limited edition chronograph to mark the occasion.

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The  Chronomaster  El  Primero  Sport  Land  Rover  BAR (Ben Ainslie Racing) is limited to just 250 units.

It houses the El Primero chronograph movement in a 45mm 200m water resistant case and is the first watch to be released this year following last November’s announcement of the partnership between Zenith and Land Rover BAR, the British Challenger for the 35th America’s Cup led by Sir Ben Ainslie.

The watch has inherited the DNA of the 1969 El Primero, which is recognised as one of the world’s most precise chronographs.

It is  equipped  with  a  new  black rubber strap coated with carbon fibre, the same material as certain parts of the team boat. The case back bears Sir Ben Ainslie’s lucky number, three, which has featured on all his winning boats.

CHRONOMASTER EL PRIMERO SPORT LAND ROVER BAR-03.2282.400.91.R578_A3 (11)

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