Fashion-led Swiss watch brand Tendence is set to launch its new Lifestyle collection at a showcase timed to coincide with the arrival of Richemont’s SIHH 2013 showcase in Geneva.
The oversized watch brand will set up shop at the Hotel Starling, situated a short distance from the Geneve Palexpo where the SIHH show is located.
An announcement from Tendence said: “Tendence doesn’t follow the trends – it creates them. As the world of Tendence continues to evolve, we are pleased to invite [guests] to the exclusive launch of our new Lifestyle collection.”
The collection is set to include new designs that play with colour and oversized cases. Its 2012 Gulliver Glam collection included designs set with Swarovski crystals. The brand was also recently snapped up by jeweller Sarah Layton.