Time Products has committed its biggest ever advertising budget to this year's Christmas campaign.
Time Products' other two brands, Limit and Accurist are also performing well, the company suggests.
Brand closes London flagship in a move to focus its efforts on an upcoming project.
For those who seek clean lines, simplicity and timeless style, welcome to the new tempered Accurist collection of wristwear, company states.
Limit is a British company supplying watches to the UK since 1912.
We’ve gone for the Men’s Night Fall Chronograph because retailers love it.
Who would not want to be that man with the impeccable taste required to select this gun metal grey classic gentleman’s watch?
30-second television commercial aims to stimulate sell-through for the British brand.
Ladies' and men's best-selling models will feature in the multi-layered campaign.