The key to cracking the smartwatch market is to start thinking less like a jeweller and more like a technology shop.
Kronaby builds awareness with pitch-side promotion at France v England football match
Increasing brand awareness is making Kronaby an attractive proposition for UK retailers.
Rising connected watch sales fail to rescue tough Q1 for Fossil Group
Sales in Europe fell by 7% to $195.7 million in the first quarter of 2017.
VIDEO OF THE DAY: Kronaby demonstrates how to make the most of its smartwatches
The Kronaby collection consists of four models, and 24 variants with prices ranging from €345-595 (£275-475).
Huawei boss tells analysts he is not a fan of smartwatches
Eric Xu says he is not optimistic about category even though brand has recently launched devices into the market
Kronaby joins the connected watch business with new smart collection
The Connected Watch collection combines traditional features with smart functions.
Guess adopts latest smartwatch platform for its Connect Touch collection
Smartwatch retailers urged to embrace fast-paced economics of the tech industry or be left behind.
Swarovski shelves plans for Basel smartwatch launch
Crystal jewellery giant admits watch is simply not ready yet and cannot give a timeline for when launch will happen
Movado unveils its first smartwatch at Baselworld
The new collection is based on the latest Google Android Wear 2.0 platform.
How the Press and public reacted to the TAG Heuer Modular Connected
The TAG Heuer launch received rave reviews from the press, but the public appears to be more cynical.