Eric Xu says he is not optimistic about category even though brand has recently launched devices into the market
The Connected Watch collection combines traditional features with smart functions.
Smartwatch retailers urged to embrace fast-paced economics of the tech industry or be left behind.
Crystal jewellery giant admits watch is simply not ready yet and cannot give a timeline for when launch will happen
The new collection is based on the latest Google Android Wear 2.0 platform.
The TAG Heuer launch received rave reviews from the press, but the public appears to be more cynical.
Every owner of a £1400 base model of the Modular Connected could become a returning customer for years.
TAG Heuer has managed to create an officially Swiss-made modular wristwatch that transforms from touchscreen to mechanical.
Modular watch can be changed into 56 different variations of classic Swiss automatic and Silicon Valley smartwatch.
Tommy Hilfiger, Movado and Hugo Boss will all release connected watches this autumn.