Family heirloom timepieces can be converted to connected hybrids using the CT Band from Rifft.
Smartwatch sales will raise money for United Nations World Food Programme.
With a price tag of £1900, the Tambour Horizon is more expensive than the £1200 TAG Heuer Connected.
The key to cracking the smartwatch market is to start thinking less like a jeweller and more like a technology shop.
Increasing brand awareness is making Kronaby an attractive proposition for UK retailers.
Sales in Europe fell by 7% to $195.7 million in the first quarter of 2017.
The Kronaby collection consists of four models, and 24 variants with prices ranging from €345-595 (£275-475).
Eric Xu says he is not optimistic about category even though brand has recently launched devices into the market
The Connected Watch collection combines traditional features with smart functions.
Smartwatch retailers urged to embrace fast-paced economics of the tech industry or be left behind.