Crystal jewellery giant admits watch is simply not ready yet and cannot give a timeline for when launch will happen
The new collection is based on the latest Google Android Wear 2.0 platform.
The TAG Heuer launch received rave reviews from the press, but the public appears to be more cynical.
Every owner of a £1400 base model of the Modular Connected could become a returning customer for years.
TAG Heuer has managed to create an officially Swiss-made modular wristwatch that transforms from touchscreen to mechanical.
Modular watch can be changed into 56 different variations of classic Swiss automatic and Silicon Valley smartwatch.
Tommy Hilfiger, Movado and Hugo Boss will all release connected watches this autumn.
Swatch Group and CSEM, both working in the Swiss Silicon Valley, aim to create completely Swiss-made smartwatch platform.
Seastrong Horological Smartwatch has a case certified as water-resistant to 100 metres.
Waterproof watch is expected to go on sale in September for around £160.