Posted inHOT 100 2014, Others
HOT 100 2014: Michel Bouchard, Nixon
“Nixon is a watch brand sold in non-watch stores at the moment, and we want to change this,” states Michel Bouchard. That will require deft repositioning so that Nixon doesn’t lose the Californian fashion vibe that makes it attractive to surfing and skateboarding fans, but opens up its market to more mainstream watch lovers. “Remember […]