Posted inEDITOR'S CHOICE, LEAD STORY, NEWS, UK
Fossil Group switches from brand-by-brand selling to focused retailer support
Fossil Group hosted its AW17 market month in June and introduced a corporate restructuring that puts retailers’ requirements at the heart of its sales, marketing and merchandising. Retailers visiting the Milton Keynes headquarters were told that they will no longer need to speak to different executives representing each of Fossil’s watch brands. Instead, they were […]