Posted inEDITOR'S CHOICEINTERNATIONALNEWS

Audemars Piguet takes its first tentative step into direct-to-consumer e-commerce

Swiss watchmaker Audemars Piguet is opening an online pop-up boutique in partnership with JD.com. The initiative marks the 143-year-old Swiss manufacturer’s first entry into e-commerce, but is unlikely to be the last. In January this year, François-Henry Bennahmias, CEO of Audemars Piguet, said: “2018 will be the test [for e-commerce]. 2019 will be the explosion.” JD.com […]

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
INDUSTRY NEWS TO YOUR INBOX
Enter your email to join the thousands of other professionals receiving breaking news from WATCHPRO
ErrorHere