Posted inEDITOR'S CHOICE, INTERNATIONAL, NEWS
Audemars Piguet takes its first tentative step into direct-to-consumer e-commerce
Swiss watchmaker Audemars Piguet is opening an online pop-up boutique in partnership with JD.com. The initiative marks the 143-year-old Swiss manufacturer’s first entry into e-commerce, but is unlikely to be the last. In January this year, François-Henry Bennahmias, CEO of Audemars Piguet, said: “2018 will be the test [for e-commerce]. 2019 will be the explosion.” JD.com […]