For a category that is all about being ahead of the curve, Bulova has taken this more literally than most in 2016.
Bulova Curv grabs headlines but the brand reveals several other hero models.
Bulova’s campaign will target London Underground station billboards with the new Curv watch.
Callum Scott puts on a show at the UK's biggest jewellery and watch exhibition.
Bold, curved watch forms the basis of an entirely new collection